Browns Fashion: Club Monaco

Whilst working at Browns doing visual merchandising, they were planning the launch of the new Club Monaco range that will be available in Shop 24 of Browns South Molton Street flagship. For the American brand, American photographer Ryan McGinley had the task of photographing the collection. I love these photobooth style images, which feature Lou Dillon and Tali Lennox. They are quirky and fun and fit in with the guerilla style marketing the launch had (Posters put up all around London) There will also be a special event marking the launch in London fashion week, which has started today.

Images from Dazed Digital
Collection available online at Browns


  1. i was watching the videos a while back, really cool

  2. Ah really cool pictures! I've always wanted to take one of those picture things :)

    hope you'll visit/follow

  3. i love photo booth pictures!! something so playful and classic about them!

  4. I know, I wish normal photobooths did them! although you can hire them for parties
    thanks for the comments x