Grenson x Concept By Cruise Collaboration

Cruise has been a longstanding brand in the North East for over 30 years now so when they launched "Concept by Cruise" their high end menswear/streetwear venture in March last year it went down a treat. It's great to see a North East business doing so well and I wanted to share with you their latest collaboration with British shoemaker Grenson. The Grenson and Concept collection is a subtle reworking of three popular silhouettes amongst Grenson fans; the Curt, Archie and Stanley all get a premium makeover. The Concept Made In England exclusives are crafted from superior leather and suede, with a fully Goodyear Welted construction. The limited collection is finished off in typically premium fashion with a dual branded sock-liner, and hand numbered in an edition of 12.

The guys from Concept went behind the scenes at the Grenson's Northampton factory to see the making of shoes and have made this great video. It's amazing to see the amount of work, detail and craft that goes into each pair.

To get your hands on a pair before they sell out head over to Concept by Cruise now.


  1. That brings back fond memories of my visit to their factory, great to see them continuing to work with retailers on this level.